Communicate Your Value

Advanced Basics for Creative Businesses, Program 2

Every creative has something special to offer their prospective clients, something they do better or differently than their peers. How do you best communicate that to prospective clients, so they can see the value to them in hiring you?

Our speaker, Chicago photographer Alex Garcia, has been on creative teams that have been awarded a Pulitzer Prize (journalism) and a Titanium Lion (Cannes Lion International Festival of Creativity in advertising)! He will share his philosophy on how to bring others to see your creative vision.

Both a commercial photographer and photojournalist, Alex has told over 6,000 stories through his work. He is a professor with the School of Visual Arts in New York, and previously, an adjunct lecturer at the Northwestern University Medill Graduate School.

Although Alex will speak from his experiences as a photographer and director, his vision has applicability for creatives in other fields, as well. Come join Chicago Creative Coalition and Alex Garcia and learn how to tell your story.

Thursday, February 20, 2020
Columbia College
624 S. Michigan Avenue
3rd Floor
Library, North Reading Room
convenient to numerous El stations
metered street parking and various parking lots with evening discounts nearby

6:00 p.m. networking and noshing
6:30 p.m. program

$10 for members of Chicago Creative Coalition
FREE to students, alumni, faculty and staff of our host Columbia College
$5 for other students
$20 general admission

This program is sponsored in part by the Workbook. Thank you!

Workbook is an authority in the creative industry. For decades, we’ve helped creative teams find the best artists working in the commercial world. Top buyers trust Workbook for the photographers, illustrators, designers, and stylists they need every day. Finding the perfect match for your project is easy with Workbook.

Written by: mtanimura