Nate Marks: DesignMarks.biz
DesignMarks.biz: An Innovative Branding and Identity Firm
We are visual, by nature.
“I see” means “I understand.”
But we don’t see and understand everything at once. We first see and identify simple shapes that match images we’ve previously seen, identified and stored in memory.
That’s why a business must have a strong symbol, a “logo” or “servicemark,” to represent itself and its products or services. It is the first and most powerful device for capturing your customer’s attention – on your store on the roadside, on your package on the shelf, on your invoice on the desk.